Australian fashion brand Cotton On has partnered its philanthropic arm with American singer/songwriter and actress Lady Gaga, and her mum's Born This Way Foundation, to raise $5m for global mental health.
The charity collection will include a variety of limited-edition products, with 100% of the profits going to the Born This Way Foundation, and The House of Gucci star commented 'We're honoured to partner with Cotton On Foundation for our first global campaign amplifying our mission to build a kinder, braver world together'.